We build Google Ads campaigns specifically for roofing companies — targeting storm damage, full replacement, and repair searches in your service area, while filtering out insurance-shoppers and DIYers before they cost you a click.
National franchises and lead-selling directories bid aggressively on the same keywords you need. Without the right structure, you end up overpaying for clicks that go to a form they resell to three other roofers.
A hailstorm can 10x search volume in your area overnight. Campaigns that aren't built to flex with demand either miss the surge entirely or blow through budget by noon.
Insurance-shoppers comparing three quotes for a claim, DIYers looking for tutorials, and homeowners outside your service area all click the same generic ads — and all cost you money.
Clicks and form fills aren't the same as booked jobs. Without call tracking tied to actual outcomes, you're optimizing for the wrong number.
Budget and bidding get adjusted when demand spikes, instead of running the same flat budget in March and after a hailstorm.
Every call and form is tracked back to the ad and keyword that generated it — so budget shifts toward what actually books jobs.
Ongoing filtering for insurance-claim shoppers, "DIY roof repair" searches, job seekers, and clicks from outside your service radius.
We review your service area, competitors, and current account (if you have one), and map storm patterns and seasonal demand for your region.
Search & Local Service Ads structured around replacement, repair, and storm-damage intent — with negative keywords built in from day one.
Call tracking connects every lead back to a booked job, not just a click.
Weekly reporting and ongoing adjustments as seasons, weather, and competitor bidding shift.
Most roofing companies I talk to have already tried Google Ads once — usually with an agency running hundreds of unrelated accounts on the same template, where their budget quietly went to insurance-shoppers and DIY searches while a junior nobody ever spoke to "managed" it.
I started Optimarketing on the opposite bet: pick one industry, learn it deeply, and take on only a handful of clients so each one gets real attention. Right now that industry is roofing. I know where roofing ad budgets leak — franchise bidding wars, storm surges you can't staff for, leads that were never going to hire you — because it's the only thing I'm focused on.
When you work with Optimarketing, you work directly with me. No account managers, no hand-offs, no passing your budget through a generic playbook. I'd rather run a small number of roofing accounts extremely well than a large number generically — that's the entire model, and being early means that focus works in your favor.
— Larry, Founder, Optimarketing
Optimarketing is a new agency specializing first in roofing, so we can build a sharper playbook than an agency spread across dozens of unrelated industries. As a founding client, you get direct, hands-on attention while that playbook is built around your market.
Most roofing accounts fail for one of three reasons: no negative keywords (so budget goes to insurance-shoppers and DIYers), generic ad copy competing directly with franchises, or no tracking tied to actual booked jobs. We start every audit by checking for exactly these three things.
Yes — storm-responsive budget and bid adjustments are built into how we manage roofing accounts, not an add-on.
Yes. Geographic targeting down to the zip code or radius level is standard, and we actively exclude areas outside your service range.
No. We work month to month, and only take on one roofing company per service area so we're never managing your competitor down the street.
15 minutes. We'll look at your market, storm history, competitors, and (if you have one) your current Google Ads account, and tell you honestly whether we're a fit.
Prefer email? Reach out at audits@optimarketing.xyz