We build Google Ads campaigns specifically for window installation companies — targeting replacement and new-installation searches from homeowners who are ready for an estimate, not renters, DIYers, or five-quote comparison shoppers.
National home improvement chains and franchise installers can outbid local companies on broad terms. Without a tighter, more specific keyword strategy, you're paying franchise-level prices for local-level budget.
Window replacement is a considered purchase — homeowners research, compare, and often go quiet between the estimate request and the decision. Campaigns that don't account for that cycle lose leads in the gap.
Some homeowners request quotes from five companies to negotiate price, with no intent to choose based on anything but the lowest bid. Generic ads attract exactly this group.
Form fills and calls aren't the same as signed installations. Without tracking tied to actual close rates, budget keeps flowing to keywords that generate activity but not revenue.
Campaigns built to reach homeowners searching with financing or budget-range terms, not just "cheap windows."
Every estimate request is tracked from click through to signed job, so budget shifts toward what actually closes.
Homeowners who requested an estimate but haven't booked yet get followed up with automatically instead of falling through the cracks.
We review your service area, competitors, and current account (if you have one), and identify where budget is currently being wasted.
Search Ads structured around replacement and installation intent, with negative keywords for renters and DIY searches built in from day one.
Estimate-request tracking connects every lead back to a signed job, not just a click.
Weekly reporting and ongoing adjustments as seasonality and competitor bidding shift.
Optimarketing is a new agency expanding into window installation, so we can build a sharper playbook than an agency spread across dozens of unrelated industries. As a founding client, you get direct, hands-on attention while that playbook is built around your market.
Most window installation accounts fail for the same few reasons: broad keywords that attract price shoppers, no negative keywords for renters and DIY searches, and no tracking tied to signed jobs. We start every audit by checking for exactly these three things.
Yes. Remarketing campaigns keep your business in front of homeowners who requested an estimate but haven't decided yet, instead of letting the lead go cold.
Yes. Geographic targeting down to the zip code or radius level is standard, and we actively exclude areas outside your service range.
No. We work month to month, and only take on one window installation company per service area so we're never managing your direct competitor.
15 minutes. We'll look at your market, competitors, and (if you have one) your current Google Ads account, and tell you honestly whether we're a fit.
Prefer email? Reach out at audits@optimarketing.xyz